American Red Brangus Association

Presidents Message
Focusing on the future is important for all organizations and corporations to achieve long term success in the market place. The ARBA has been around for 55 years and you do not stay in business for more than a half a century without successful planning.

Since being elected President by the ARBA board in June, I asked each board member to generate a list of five goals or objectives for the association to achieve in the upcoming years. I believe it is important that we establish benchmarks and put plans in place to advance the breed and Association. In addition, the board members were asked to provide an execution plan for each of their goals which they are planning to present.

I would like to take this time to share with you some of my goals and objectives for the ARBA.

Read full President's Message

The Red Brangus breed was not based on theory that two breeds ought to produce a superior third. Instead, the mating of Brahman and Angus in a commercial setting proved itself superior to straight-bred British cattle.

While these commercial matings yielded both red and black progeny, it was the red calves that proved themselves superior in terms of growth, fertility and hardiness. Red Brangus cattle combine the hardiness, disease resistance and unmatched maternal instincts of the Brahman breed with the superior carcass quality, fertility, maternal and milking ability of the Angus.

Red Brangus breeders have been diligent in maintaining these characteristics and have concentrated on producing cattle that will meet the needs of the commercial industry as well as the consumer. Read more...

Download the new History of the Breed article. Written by: Barbara Langham.